Gear

Pivot had a great marketing strategy for this project. They had a very clear idea for the feature film, how they wanted to tease the film with social media cut-downs leading up to the release, and how the story in the film supported the image they wanted to portray for the Firebird.  It was great being involved in a team that had such a clear vision. It was my responsibility to storyboard the concept in further detail and creatively direct the production. I managed two film teams in Austria and Arizona, USA as well as shooting the narrative parts in New Zealand myself. I finished up with editing where particular attention was paid to the sound design and music selection. We used these elements to carry the viewer through the various scenes and convey a sense of a mysterious dreamlike and perhaps dark fantasy that the characters where transported into. It was a delicate balance between the playful idea of an ice-cream and the comedy aspect and the concept that drove the marketing strategy: “It’s not as sweet as it looks”.